Plan your days to make sure you get the most out of the festival, here’s the run of the event.


Welcome to the Festival!

17 August 2021, 02:00 AM
Ryan Yuan Event Director, Product Marketing Alliance
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Launching a Global Product in APAC Markets

17 August 2021, 02:15 AM
Chee Xuan Tang Head of Product Marketing, Wise
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Market Differentiation: Your Secret Ingredient to a Strong Value Prop

17 August 2021, 03:00 AM
Sarah Sahyoun Product Marketing Manager, Xero
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The Evolving Role of Product Marketers in 2021

17 August 2021, 04:00 AM
Sandeep Basu Product Marketing, Business Applications, Microsoft
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5 Lessons on Nailing Your Positioning as a Product Marketer

17 August 2021, 05:00 AM
Ze Hou Koo Senior Product Marketing Leader, Grab
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The Product Market Fit Is Not with Your Average Customer

17 August 2021, 06:00 AM
Johan Casspe Product Marketing Manager, Performance, SEA, TikTok
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The Art & Science of Impactful Storytelling

17 August 2021, 07:00 AM
Ankita Asthana Product Marketing Manager, Larsen & Toubro Infotech
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How to Master Product Positioning

17 August 2021, 08:00 AM
Cecilia Zheng Head of Product Marketing 产品营销主管, MokaHR
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Panel Discussion: Go-to-Marketing Strategy with Customer Insights

17 August 2021, 09:00 AM
Chee Xuan Tang, Jnanankur Ghosh, Ishara Naotunna, Petra Paavilainen & Ankita Asthana Wise, Fujitsu Global, Vetstoria, Facebook & Larsen & Toubro Infotech
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Product Marketing Festival APAC Day 2 Introduction

18 August 2021, 02:00 AM
Ryan Yuan Event Director, Product Marketing Alliance
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Product Marketing of Service-led Transformation

18 August 2021, 02:15 AM
Leslie Yeung Head of Services Product Marketing, APAC, Lenovo
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Incorporating Psychology into Sales Enablement

18 August 2021, 03:00 AM
Hrishikesh Bhand Senior Product Marketing Manager, PayPal
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How to Become a Great Product Storyteller?

18 August 2021, 04:00 AM
Kavyapriya Sethu Product Marketing Manager, Orah
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How to Run a Collaborative Go-to-Market Strategy

18 August 2021, 05:00 AM
Gerald Lim Product Marketing Manager, Singapore Airlines
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3Cs of a Winning Sales Enablement Strategy

18 August 2021, 06:00 AM
Saranya Ramamurthy Product Marketing Manager & Sales Enablement Lead, Airmeet
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Crafting a Compelling Positioning Strategy

18 August 2021, 06:00 AM
Anshul Kaushesh Head of Global Product Marketing, Tata Communications
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针对全球化产品的敏捷跨境营销 Agile Cross-border Marketing for Global Products

18 August 2021, 07:00 AM
Claire Shi Global Product Marketing Manager 全球产品营销经理, TikTok
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销售赋能对产品营销的重要性 Why You Should Care About Sales Enablement

18 August 2021, 08:00 AM
Vivian Yang 杨雯雯 Director, Product Marketing & Partner Enablement, Envision Group 远景智能
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18 August 2021, 09:00 AM
Max 鹏辉 资深产品营销专家, 头部互联网公司
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