Sarah is a Product Marketing Manager at Xero, an accounting platform connecting small businesses and advisors to create beautiful businesses together. She is responsible for crafting compelling and commercially driven customer value propositions and launching products into new and existing market segments. Her career has spanned across global SaaS B2B and B2B2C businesses. Driven by a curiosity for understanding customer mindsets through constant research, her strengths are in converting insights into actionable plans and meaningful product narratives. Sarah combines her love for innovation and creativity to push the boundaries on strong market differentiation.