5 Lessons on Nailing Your Positioning as a Product Marketer

A talk by Ze Hou Koo
Senior Product Marketing Leader, Grab

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About this talk

As product marketers, we wear multiple hats - customer advocates, product storytellers, and problem solvers. Many of us are experts at leaning on data and insights to solve problems for our customers. We know how to articulate value propositions in a way that speaks to our target customers. Driving adoption through compelling go-to-market strategies often comes second nature.

But how can we turn these skills to our advantage, when it comes to our own positioning and impact as a PMM? In this session, we’ll explore 5 ways to help PMM find their personal product-market fit, influence product roadmaps and hopefully earn a seat at the cross-functional table.

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