针对全球化产品的敏捷跨境营销 Agile Cross-border Marketing for Global Products

A talk by Claire Shi
Global Product Marketing Manager 全球产品营销经理, TikTok

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全球化科技和软件类的产品营销有时看起来会有一些神秘。特别是商业化的全球产品营销,营销专家需要通过原始母产品的价值来创造新的商业价值。由于科技类产品的变革步伐比传统类型产品更快,产品营销的策略也在不断演变。因此,有效和敏捷的跨境产品营销已成为当今商业世界的一个重要部分。

Global markets sometimes present a mystery when it comes to technology and software marketing. Particularly if you are on the monetization side and strive to make the value out of the value. With the pace of technological products’ optimization faster than the traditional products, the product marketing landscape and strategy is constantly evolving. Effective and agile cross-border product marketing has thus become an important segment of today's business world.

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