Deploy a Data-Driven GTM Strategy and Accelerate Growth

A talk by Anusuya Kannabiran
Head of Product Marketing, Squadcast

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About this talk

In today’s always-on, digital world, there are thousands of touch points that can define a customer’s journey in discovering and using a product/service. Everything we do as marketers must be informed by data, even how we define and package our businesses including product-market fit decisions.

Apart from understanding the industry and defining criteria for your market, you need data that will help you uncover who is buying your products/services, what motivates their decision-making etc. This is where developing a data-driven GTM comes into the picture and helps to identify your core competencies, develop your market and buyer definitions, your positioning/messaging, and package/price appropriately.

Assigning numeric values to the human experience/behavior may sound odd, but it’s proven to be quite doable and effective if you leverage the right data.

Key Results Achieved with a Data-Driven GTM Strategy:

  • A stronger competitive edge

  • More targeted insights into the who-what-why of your buyer/user personas

  • Greater accuracy when defining target markets

  • Better performance on all campaigns

By implementing a data-driven strategy, identifying target buyers becomes streamlined. This is means engaging with them becomes easier since you have a better idea of what they want and, even, what they need from a solution by leveraging the information to drive your product decisions.

Importance of GTM Strategy for Overall Success: The more data-driven your GTM strategy is, the easier it is to track success and leverage automated workflows that turn prospects‘ intent into action.

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