Driving Company Adoption of Buyer Personas

A talk by Caesar Tanquingcen
Product Marketing Manager, JLG Industries

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Stages covered by this talk

About this talk

In this session I will discuss:

  • What are personas?

  • Why is it critical to understand the different personas one markets to?

  • How can an organization successfully market to the different personas that sees its products & services?

  • Case study: How leading heavy equipment manufacturers make and market products

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