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Enhanced In-App Experience on WeChat

A talk by Nikki Taylor
Marketing Growth Strategy Director, UPS

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About this talk

New product developments should enhance your overall customer experience. It should address challenges and opportunities they face. How can an in-app experience help to address these and position your product ahead of your competitors? How do you ensure the service is more engaging to customers and drives less churn? UPS looked at significantly enhancing its WeChat official account to do just that and drive usage in a more customer friendly way.

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