How to Master Product Positioning

A talk by Cecilia Zheng
Head of Product Marketing 产品营销主管, MokaHR

17 August 2021, 08:00 AM

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About this talk

To create a product positioning strategy you’ll need to know your product inside out so you can pinpoint exactly why your target market should part with their hard-earned cash. Product positioning is a marathon, not a sprint. In this session I will outline some steps to help you on the first leg of discovering a strategy unique to your product.

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