How to Run a Collaborative Go-to-Market Strategy

A talk by Gerald Lim
Product Marketing Manager, Singapore Airlines

18 August 2021, 05:00 AM

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About this talk

Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful. And it’s often up to product marketing to facilitate the cross-functional collaboration needed for a successful product launch.

So, where do you start? Here are my thoughts & experience that I would like to share when leading any cross-functional product go-to-market initiative.

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