Launching a Global Product in APAC Markets

A talk by Chee Xuan Tang
Head of Product Marketing, Wise

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Stages covered by this talk

About this talk

In this session, Chee will discuss how to launch a global product in APAC markets. This will include how you can use insights to influence localised positioning and messaging and how to identify user segments and developing a localised creative approach that appeals to them.

Key takeaways:

  • How to run user research, identify actions from user insights

  • User segmentation

  • Localize messaging and creative approach

  • Selecting the right channels for launch

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