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Moving from Features to What Customers Really Care About

A talk by Josh Gosliner
Head of Product Marketing, Juvo

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About this talk

One of the key aspects of Product Marketing is being able to synthesize product features and roadmap into compelling value propositions for your customers. Doing this right means translating features to benefits and benefits to outcomes from a customer-centric POV. This talk will discuss the process of moving from the roadmap and features your product team develops into what your customers really care about.

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