Powering Your Product Marketing Strategy with Customer Insights

A talk by Alicia Foreman
Product Marketing Manager, DiUS

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About this talk

If you're like me and usually learn from other PMMs working for later-stage companies or with extensive teams and resources, I hope to bring you my fresh perspective on how to power your go-to-market strategy using customer insights. My purpose for this session is to draw on my experience working with early-stage products in lean teams. I will share:

  • Actionable pointers to gear your GTM closer to your customer

  • Product (aka customer) led growth as a GTM strategy

  • The art of prioritisation and focus where time and resources are scarce.

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