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Re-imagining Customer Listening

A talk by Bree Bunzel
APAC Product Marketing Lead, Dropbox

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About this talk

We live in a world where the proliferation of tech tools have distracted us from spending valuable time on meaningful impact in the world. Tech tried to solve all our human problems, and instead, left us with so many more. We at Dropbox believe there is a better way of working, undo-ing the mess that our tech industry created and putting humans back at the center of how we build meaningful experiences. We saw products being built without the customerÕs challenges in mind, leading to failed launches and continuous unmet needs. In order to become more customer-centric, we wanted to challenge the hypothesis that organizations weren't listening to customers in the right ways. We will share our top 5 insights for how we leveraged Design Thinking Principles to build our first global customer advisory board program, a program that is now defining the future direction of Dropbox and more broadly, the future world we will work and live in.

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