The Evolving Role of Product Marketers in 2021

A talk by Sandeep Basu
Product Marketing, Business Applications, Microsoft

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About this talk

The role of the product market has been evolving to be increasingly responsible for end to end GTM strategy and execution. Increasingly in SaaS companies this is expanding to cover entire product portfolios, as products evolve or complement each other to address needs of specific verticals , market segments etc. Further new ways of hybrid work are creating an environment for convergence of product led and sales led strategies to get a product to market, generating new opportunities.

This presentation will cover this evolution, the unique challenges that this brings in the APAC market and the skills needed to address these challenges.

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