Market Differentiation: Your Secret Ingredient to a Strong Value Prop

A talk by Sarah Sahyoun
Product Marketing Manager, Xero

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

Stages covered by this talk

About this talk

In this session I will discuss:

  1. Why differentiation is the secret ingredient to a strong value proposition

  2. How to use customer and competitive insights to drive market differentiation

  3. How to run effective differentiation workshops with cross functional teams

  4. How to drive differentiation into the product roadmap

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Proudly supported by

Want to sponsor? Contact us to find out more.